In the mailbox, you are fighting for attention. You are competing with bills, letters, and other flyers. The easiest way to win? Be the biggest thing in the stack.
Standard Postcards (4x6 or 6x9)
These often get lost inside magazines or slipped between envelopes. They are easy to toss without looking.
The 9x12 "Mega" Card
This is the size we use at LocalBIZ Mailers. It is:
- Larger than a magazine.
- Stiff and glossy (doesn't flop over).
- Impossible to ignore. You physically have to hold it with two hands to sort your mail.
Studies show that larger formats increase read rates by up to 40%. When you are paying for postage, you want to ensure your ad is actually seen.