Direct mail is a marathon, not a sprint. While some businesses get calls from the very first drop, the real power comes from repetition.
The "Rule of 7"
Marketing psychology states that a prospect needs to see your brand approx. 7 times before they trust you enough to buy. If you mail once and stop, you are doing the heavy lifting of introduction but missing the harvest of conversion.
Realistic Timeline
- Month 1: Brand awareness. "Who is this?"
- Month 2: Recognition. "Oh, I've seen them before."
- Month 3+: Trust & Action. "I need a plumber, I'll call that guy on the card."
We recommend a minimum 3-month commitment to see the true ROI of your campaign.