Should you use Every Door Direct Mail (EDDM) or buy a targeted list? Here is the simple breakdown for Phoenix area businesses.
EDDM (Every Door Direct Mail)
Best for: Businesses that serve everyone in a neighborhood. Think pizza places, landscapers, roofers, and dentists. If a home has a mailbox, they are a potential customer.
Pros: Lowest postage rates, saturates entire neighborhoods, builds local brand dominance.
Targeted Mailing Lists
Best for: Niche services. If you only sell high-end pool remodeling, you might only want to mail to homes with pools built before 2010.
Pros: Higher relevance. Cons: Much higher cost per piece (often 3x-5x EDDM costs).
Our Verdict
For most home service businesses in Glendale, Peoria, and Surprise, saturation mailing (like our 9x12 card) yields the best ROI because it builds broad brand recognition at the lowest cost per impression.