Direct Mail for Roofers / Plumbers / Chiropractors: What to Put on the Ad

You have a small space to make a big impact. Don't clutter it. Here is the winning formula for a shared mailer ad:

1. Strong Headline: State the problem you solve. "Leaky Roof?" "Back Pain?"
2. Irresistible Offer: Give them a reason to call now.
   • "Free Inspection"
   • "$50 Off First Service"
   • "Free X-Ray & Consult"
3. Clear Call to Action (CTA): "Call 602-555-1234" or "Scan QR Code".
4. Trust Signals: "Licensed & Insured", "5-Star Rated", "Local Family Owned".

Less is more. Use a high-quality image, bold text, and a clear offer. Let the card do the rest.